Introduced the use of AI and prompt engineering by creating a framework that streamlined the brief and proposal writing process.

Worked on social media campaigns with groups of other marketing professionals, developing content strategy and concepts, sourcing talent, and ideating creative direction for clients, including Lucky Brand Jeans and Aeropostale.

Conducted internal and external research, including SWOT and competitor analysis, to aid CHANNEL in reconstructing the company’s language when communicating its brand DNA.

Researched alternative social media platforms and communication funnels to reach new target audiences the company didn’t market towards.